UNDERSTANDING COLOR PSYCHOLOGY IN LABEL AND STICKER DESIGN

A business is not about manipulating its customers; rather, it is about developing a relationship with them and learning about their needs based on their interests and preferences. A significant step in building a relationship with the customer and improving your bottom line may be to recognize the function of color in packaging and labeling. Color psychology explains the emotions each hue is thought to express and how you can use them in your label designs to assist better brand recognition.

SYMBOLISM

A simple method to stand out in the market for your brand and goods is to include color psychology in the design of your label. Colors are emotions that show the real essence of the brand.

BLEND, MIX & MATCH

The biggest contrast is produced by using complementary hues, which makes objects “pop.” Remember that while it may be useful for some graphic elements or materials, excessive amounts may be overwhelming. Analogous colors create relaxed visuals that flow together. Instead of making aspects stand out as complementary colors do, these create a subdued feel and blend together. Consider using them primarily in the background so the text is differentiated from the design.

Click here >> FINIX LABELS

Click here >> FINIX LABELS

Click here >> FINIX LABELS

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